Elephant Lean

Marketing as Behavioral Science

Elephant Lean helps organizations use primary research, behavioral insight, and marketing strategy to change behavior.

Elephants and their Riders

The name comes from a Jonathan Haidt analogy: If your feelings, your intuitions, your fears, your desires, your gut — all the stuff that makes you act — if that’s like an elephant, your rationale is like an elephant rider; bounded, often reactive, sometimes powerless.

Most marketing tries to persuade the rider. We’ll help you sway the elephant.

We help leaders create behavior change

Elephant Lean helps organizations understand the context, feelings, incentives, barriers, and moments that make action more or less likely.

Services

  • Behavioral marketing strategy
  • Audience research and segmentation
  • Messaging and campaign strategy
  • Consulting and senior advisory
  • AI-assisted research and synthetic audience experimentation

Contact

For inquiries: Hello@ElephantLean.com